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AI is changing the economics of the enterprise

By Kris Lovejoy
Global Head of Strategy
Ideas lab | 26-Oct-2026 | Read time: 1 min

For years, enterprise leaders have described artificial intelligence primarily as a productivity tool. That framing is too narrow. AI is beginning to change the financial foundations of the firm itself: how work scales, where costs sit, how margins behave, which assets depreciate fastest and what forms of inflation matter most.

The most important shift is not simply that AI can automate tasks. It is that AI moves parts of the enterprise from a labor-variable cost model toward a technology-enabled operating model with higher fixed costs, new consumption-based costs, and different forms of financial volatility — such as cloud consumption variability or technology obsolescence. Boards and executive teams that govern AI only through innovation, productivity or responsible-use policies will miss the larger point: AI changes enterprise economics.

Historically, scaling a business required a relatively predictable relationship between revenue growth and headcount. Human labor was treated largely as a variable cost. When demand increased, organizations hired. When demand softened, they slowed hiring, reduced contractor spend or restructured to protect margins.

Agentic AI disrupts that model. As workflows are redesigned around digital agents, automated decisioning and AI-enabled operating platforms, companies begin to substitute labor-variable expense with technology infrastructure, model development, data engineering, cloud commitments, compute capacity and software licensing. The resulting model can be powerful, but it is not automatically cheaper or less risky.

The strategic question for boards is therefore changing. The right question is no longer only, “How much productivity can AI unlock?” It is also, “How does AI change the cost structure, operating leverage, resilience and investment priorities of the enterprise?”

From variable labor to fixed digital infrastructure

AI-enabled operating models create a different financial profile. The enterprise invests upfront in data platforms, model integration, workflow redesign, security controls, governance capabilities and cloud or compute commitments. These investments create a larger base of ongoing costs than many leaders expect. Once the platform is in place, the marginal cost of completing an additional task may fall, but the enterprise must now cover the fixed cost of the AI, data and technology platforms that support operations regardless of demand.

The token tax on operating leverage

In theory, AI should improve operating leverage. Once an enterprise builds a digital labor platform, more work can flow through the system without a proportional increase in headcount. But the economics are more complicated than the simple “near-zero marginal cost” narrative suggests.

AI introduces a new variable cost: the cost of inference. Every prompt, automated decision, document review, agent-to-agent exchange or workflow execution consumes compute. For many enterprise use cases, that consumption is measured through tokens, API calls, model usage, cloud workloads and related infrastructure charges.

This creates a new management discipline: measuring the cost of automated work. A task that looks inexpensive in a pilot can become materially more expensive at enterprise scale if the workflow requires long-context reasoning, multiple model calls, repeated validation or recursive agent loops. If unmanaged, token and compute consumption can become a hidden tax on AI-enabled growth.

That means boards need to look beyond gross productivity claims. Management should be able to explain the marginal cost per automated business outcome, the expected cost curve at scale and the controls in place to prevent runaway consumption.

The loss of cost elasticity in a downturn

High operating leverage is attractive when demand is growing. It can also create margin risk when demand falls. In a traditional labor-heavy model, companies have some ability to reduce variable costs in response to lower volume. In an AI-enabled model, the enterprise may be locked into cloud contracts, data center commitments, software subscriptions, specialized talent and platform maintenance expenses that do not adjust as quickly as revenue.

A company that has converted too much of its operating model into fixed digital infrastructure without redesigning its breakeven assumptions may find that a modest revenue decline results in a disproportionate compression of margins. AI strategy, therefore, needs to be evaluated not only for upside productivity but also for downside resilience.

The companies that benefit most from AI will not be those that automate the most activity fastest. They will be those that redesign their operating models with a clear view of the new economics — and govern those economics with the same discipline they apply to capital structure, margin resilience and strategic risk.

Kris Lovejoy

Global Head of Strategy

A new inflation exposure

AI can reduce exposure to wage inflation in some parts of the business, but it replaces that exposure with a different set of dependencies. The enterprise becomes more sensitive to cloud pricing, semiconductor availability, data center capacity, model licensing, cybersecurity requirements and energy costs.

This is not a reason to slow AI adoption. It is a reason to manage AI as a strategic operating model decision rather than a technology deployment. Leaders need to understand which input costs now drive enterprise performance and where vendor, infrastructure and energy concentration could create new financial risks.

Accelerated depreciation of AI assets

AI also compresses the useful life of technology investments. A model architecture, orchestration layer or proprietary workflow that looks advanced today may be surpassed quickly by a new open-source capability, foundation model or platform feature. That creates a higher risk of stranded investment, write-downs or repeated reinvestment cycles. AI spending decisions should assume accelerated turnover rates and more frequent architectural changes than those for traditional enterprise systems. 

The board agenda

The board does not need to become technical to govern these economics effectively. It does need management to translate AI strategy into financial, operating and risk terms. Five questions should become standard:

  • What parts of the business model are moving from variable labor to fixed digital infrastructure?
  • What is the cost of each automated result, and how does that cost change at scale?
  • How does the AI operating model perform under lower demand, higher compute costs or vendor price changes?
  • Which new input costs — compute, data, energy, model access, specialized talent — now drive margin performance?
  • How quickly could today’s AI investments become obsolete, and how is that reflected in capital planning?

AI is not only a productivity lever. It is a structural economic force. It changes the relationship between labor and capital, raises the importance of technology unit economics, shifts inflation exposure and compresses asset lifespans. The companies that benefit most from AI will not be those that automate the most activity fastest. They will be those that redesign their operating models with a clear view of the new economics — and govern those economics with the same discipline they apply to capital structure, margin resilience and strategic risk.

Kris Lovejoy

Global Head of Strategy

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