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                    It’s not personalized— it’s personal
                        28-Oct-2025 | 6 min read
                    
                    The shift from personalization to experience transformation depends on fundamentally reimagining how humans and technology work together to co-create experiences that feel alive, authentic, and adaptive.
Stephanie Antonelli
                                Stephanie Antonelli
                                Chief Business Transformation Officer, VML Enterprise Solutions
                            Jeff Geheb
                                Jeff Geheb
                                CEO, VML Enterprise Solutions