From responsible AI adoption to sustainable practices, learn how Kyndryl helps customers thrive in a rapidly changing landscape 

As the demand for faster data speeds and the use of connected devices continue to rise, telecommunications, media & entertainment, and technology (TMT) companies face unique challenges.  

 Many businesses have a critical need for customized solutions and strategic investments, shaped by connected devices, network infrastructure demands, artificial intelligence advancements and evolving consumer expectations. Additionally, TMT organizations are looking for strategic approaches that prioritize responsible AI and machine learning, incorporate sustainable practices and use energy-efficient equipment, and address heightened cybersecurity risks to protect networks and customer data. 

 “It’s an exciting time for our customers – but perhaps more exciting for their consumers,” said Gretchen Tinnerman, Vice President & Leader of the Kyndryl US TMT market. “Developments in data and AI are enabling consumers to access new, advanced technologies. What used to be only for enterprises is now available for the average consumer.”

Here, Tinnerman talks about the AI boom, sustainability and how Kyndryl helps companies maximize value in the TMT sector. 

How is Kyndryl helping TMT companies achieve their ESG goals? 

Our advice on environmental sustainability revolves around several key factors, with a significant emphasis on data. Discussions with customers often center around sustainability trends in various sectors, such as climate control and power usage. For instance, when addressing datacenters, we delve into how our customers can align their technologies and power consumption with sustainability plans, contributing positively to the planet. Additionally, we consider broader ESG concerns related to climate control as part of our everyday focus.

How does Kyndryl tailor its offerings to meet the needs of TMT customers? 

There’s a real market need to shift to new technologies and platforms, which can be expensive and time-consuming. Our common value proposition across TMT industries is centered on reducing time and costs, which is critical for these industries right now. We focus on operationalizing security and resiliency within massive datasets, aligning with industry demands. Through it all, we remain focused on the end-user — we like to say, “our customer’s customer” — and how we can create the best possible experience for them. Again, across TMT, that means helping ensure the everyday consumer not only has access to these innovate technologies, but has a positive, seamless experience.

We immerse ourselves in the industry, speaking the same language as our customers. This strategy is a game-changer — it sets us apart and allows us to resonate with the industry's unique needs. Brand positioning is a crucial aspect as well, and Kyndryl is actively working on creating a strong presence. We've initiated efforts to ensure our brand is not only recognized but also associated with the values and expertise we bring to the industry. We're proud to share that IDC has recognized our brand as an industry leader, showcasing our efforts to position Kyndryl in the market.