AI in advertising: What it unlocks and what it may risk
In this episode, McKinsey joins us to unpack a tradeoff at the heart of modern advertising: the more precisely you target, the more fragile your brand can become.
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Progress demands transformation. But in a digital-first world, with the velocity of change increasing every day, how do you know you're making the right kind of progress? How can you think big while juggling rising IT complexity, costs, and vulnerability?
Join our Chief Design Officer of Kyndryl Vital, Sarah B. Nelson, and Vice President for Design, Insights and Innovation, Tom Rourke, as they sit down with thought leaders, technologists, and creative problem solvers. We’ll explore provocative ideas about to how to modernize IT for efficiency and growth, create differentiated experiences, secure a resilient business, and ensure you’re always ready for change.
In this episode, McKinsey joins us to unpack a tradeoff at the heart of modern advertising: the more precisely you target, the more fragile your brand can become.
This episode explores how AI is being integrated into healthcare to improve clinician workflows and patient care, while balancing innovation with a human-centered approach.