Design-led. AI-ready. Built for enterprise scale.
What is Kyndryl Vital?
Experience is no longer a design issue but a systems issue. Customers expect relevance, employees demand clarity, and machines enable decisions. Yet most enterprise systems aren't designed to behave like your brand and that disconnect is a competitive risk.
Kyndryl Vital is a design-led transformation practice that helps enterprises embed experience into the core of their technology. We translate brand intent into how your infrastructure behaves so every interaction, decision, and AI response reflects purpose, not just process. With Vital, experience becomes your most scalable competitive advantage.
Reimagine customer experience with Kyndryl Vital and VML
How does Kyndryl Vital work?
Kyndryl Vital offers a new model of creativity for your enterprise that leverages human-centered design, applied AI, and deep technology integration to shape systems that are emotionally intelligent and operationally efficient.
Kyndryl Vital helps your enterprise do the following through experience advisory, design, engineering, delivery:
Reimagine experience as system behavior by defining how platforms and AI should respond across moments instead of interfaces
Design adaptive journeys by mapping customer, employee, and machine interactions that evolve in context and real time
Operationalize brand intent by embedding purpose into data flows, automation, and decision systems
The value of Kyndryl Vital
kyndryl expertise
Our designer-led teams convene expertise at the intersection of experience, business, and technology.
Openness and adaptability
Works with systems, methods, and tools used by customers and alliance partners.
Future-focused
Defines desirable futures and then drives real solutions.
Human-centered
Focuses on measurable experience outcomes based on deep understanding.
Real solutions
Drives solutions by bridging human experience with technology.
Resources
AI in Financial Services
Explore how financial institutions use design-led transformation, AI & data orchestration to personalize experiences, boost efficiency, meet regulations and build digital capabilities.
Design’s Moment of Truth
Explore how enterprises use design thinking and creative teams to drive AI-led innovation and shape customer “moments of truth".
Accelerating student success at UCLA
Discover how Kyndryl Vital helped UCLA launch a GenAI assistant to transform the student journey from onboarding to career guidance while boosting retention and staff efficiency.
Meet the Kyndryl Vital experts
Khaliq Khan
Victoria Pelletier
Jessica Saperstein
Guy Tallent
Doug Morgan
Masashi Kono
Mark Smith
