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Five-year deal underpins Kantar’s journey to becoming the pre-eminent global data and insights company

London, UK, December 20, 2022 - Kyndryl (NYSE:  KD), the world’s largest IT infrastructure services provider, today announced that Kantar, the leading marketing data & analytics company, has chosen Kyndryl for a multi-year project that will transform and optimize Kantar’s IT infrastructure to meet changing and growing business demands. 

Under the agreement, Kantar has turned to Kyndryl to modernize the digital workplace environment and capabilities for more than 25,000 Kantar employees in more than sixty markets.

Kantar selected Kyndryl for this progressive transformation due to Kyndryl’s depth and breadth of experience in IT infrastructure modernization projects. Kyndryl will implement a more resilient infrastructure supported by advanced technologies to support Kantar’s innovation agenda and deliver a sound colleague and customer experience by:

  • Implementing innovative platforms across Kantar digital estate, including migration to the cloud.

  • Advancing technology delivery across its infrastructure services to fully predictive management.

  • Creating an ‘evergreen’ engineering approach for infrastructure services products, avoiding future technical limitations.

  • Fostering a collaborative culture of innovation, engagement, and partnership.

At Kyndryl, we believe that a transformative culture is the heart of progress and it’s essential that IT infrastructure services can support a company’s transformation.

James Rutledge

Kyndryl Global Head of Delivery

“At Kyndryl, we believe that a transformative culture is the heart of progress and it’s essential that IT infrastructure services can support a company’s transformation,” said James Rutledge, Kyndryl Global Head of Delivery. “Having previously worked with Kantar, we already have a unique insight into the organization and we’re proud of the trust the company has placed in us for this landmark transformation project.”

"Infusing state-of-the-art technology into our daily operations to amplify our expertise and ensure flawless delivery to our clients globally is a critical part of our transformation. Over the next two years, we are planning to significantly improve both the experience which our people have internally, as well as the way in which we offer services and products to our customers. Kyndryl’s recognized expertise makes them the ideal partner to help us reach our goals.” said Alex Cesar, Chief Technology Officer, Kantar. “We are both committed to be agents of change in the organization culture, to succeed with this transformation at scale.”


Alex Cesar, Chief Technology Officer, Kantar with Tom Matheussen, Managing Partner, Kyndryl. Photo by Sunday Treat.

About Kantar
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique, and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.

About Kyndryl
Kyndryl (NYSE: KD) is the world's largest provider of IT infrastructure services, serving thousands of enterprise customers in more than sixty countries. The company designs, builds, manages, and modernizes the complex, mission-critical information systems the world depends on every day. For more information, visit