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Datos e IA

Good data and the ethical role of AI in brand and market research

Pódcast 30 oct. 2024

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Episode notes

Ethical data governance practices are essential to driving business growth and positive social change. However, issues like misrepresented data or dark data can negatively impact underrepresented groups and contribute to environmental harm. How can companies effectively manage data complexities and uphold responsible practices to ensure a sustainable and equitable future?

In this episode, experts uncover the challenges of inclusive research, the evolving regulatory environment, and the future of data management. They highlight the importance of ethical governance and leveraging data for good, while also exploring the role of AI in identifying and addressing these issues.

Featured experts

What you will hear

"You can use AI as a purpose for good if you lean into it the right way and bring that right balance between machine and human collaboration.” - Caroline

“Inclusive research has a lot to do with how we conduct the work. It needs to be very intentional about interrupting biases, interrupting our way of looking at the world and making sure that we contemplate other perspectives.” - Valeria

“Companies must prioritize ethical governance, upskilling and AI transparency, making sure that AI systems are designed and used responsibly. This balance will help ensure that AI supports human workers rather than recycles them. And this will foster a future where technology empowers people to reach new heights.”  - Elena