Visual identity
Explore the design principles that underpin all creative work at Kyndryl and the core visual elements that make our brand instantly recognizable.
Our visual system was created to support a wide range of branding needs with a strong, cohesive look and feel. This section defines the design principles that underpin all creative work at Kyndryl and the core visual elements that make our brand instantly recognizable.
Core brand elements
Our core visual elements work alongside other components of our visual identity to create a consistent and recognizable brand. At Kyndryl, our two signature visual elements are the Vital K and the Living Trellis.
Vital K
Living Trellis
Design principles
Precise
We are focused, disciplined and intentional with everything that we do.
Vibrant
All of our materials should feel alive, bright and open.
Connective
Our work celebrates our interrelated, symbiotic systems.
Responsive
Everything we produce is adaptive and responsive, never stagnant.
Bringing our design principles to life
Learn more about each of our visual design elements and how they come together to create our unique Kyndryl look and feel.
Logo usage
Color palette usage
Typography usage
Photography usage
Video and motion
Environments
Merchandise
Line brands
Co-branding
Grid system
Visual elements
