Welcome to the Kyndryl Brand Hub

Welcome to the Kyndryl Brand Hub.
This hub is designed to both educate and guide all Kyndryls, alliance partners and partner agencies on our brand standards. These standards inform the correct ways to bring Kyndryl to life across all content, digital video and physical formats, ensuring we show up in a unified way — as One Kyndryl. It also provides critical information on both legal and brand compliance that we must follow to mitigate risk. 

Why brand matters
As a global business, our brand shapes how the world comes to know, trust and engage with us. Kyndryl is our hero brand, and every touchpoint builds our reputation and trust in Kyndryl — making consistency essential. Showing up as one unified Kyndryl across every aspect of the brand is how we win the hearts and minds of current and potential customers in the markets we serve.

Kyndryl and AI
In an AI-powered world, it’s easier than ever to create videos, visuals and copy almost instantly. As content creation accelerates, our role as brand stewards becomes even more vital. As we continue to build trust in and grow our Kyndryl brand, we have a responsibility to ensure consistency, clarity and integrity across everything we create. The Kyndryl Brand Hub provides the governance and guardrails needed to ensure everything we create continues to reflect who we are as one unified Kyndryl. 

Single source of truth
While our brand is constantly evolving to meet the demands of a fast-moving landscape, our Kyndryl Brand Hub is the single source of truth for all brand guidance. It is actively maintained and updated. Please bookmark this site and refer to these standards regularly to ensure you are working from the most current guidance. 

And as always, we’re here to help with any questions you may have along the way.