Brand architecture
Our brand architecture
Our brand architecture is the framework that helps us organize and define the relationships between our brands and our services. Kyndryl is our hero brand — all other brands carry the Kyndryl prefix, serving to strengthen trust and equity in the Kyndryl name.
Line brands
Our three line brands — Kyndryl Consult, Kyndryl Vital, and Kyndryl Bridge, represent our strategic services — the pillars of our business. They also follow these standards in its entirety.
Environmental branding
Our space brands, Kyndryl AI Innovation Lab, Kyndryl Collaborative, Kyndryl Tech Bar, and Kyndryl Vital Studio, represent where the work happens — where Kyndryls collaborate with customers and partners every day.
Associated brands
Our associated brands, The Kyndryl Institute, Kyndryl Foundation, and Kyndryl Federal, further support and lift our hero brand.
Subsidiaries
Our subsidiaries are companies that are legally part of our parent company, but function as independent businesses. They may maintain their own distinct brand identities separate from the Kyndryl brand depending on the business and brand strategy.
