Color

Overview

Color is a core expression of the Kyndryl brand, bringing our warmth, energy, and passion to life. Our dynamic palette is intentionally designed to balance boldness, optimism and empathy, while remaining flexible enough to support a broad range of design needs.

For designers

Get the color swatches for Adobe applications.

Download ASE swatches

Color palette

Our primary color palette includes eight colors: our hero color, Warm Red; a secondary Spruce; a supporting Spring Green; and a mix of neutral and complementary colors. Each color was chosen with intention, reflecting our vibrant, modern brand.

Warm Red 
Our hero color, Warm Red, reflects passion and how we are the heart and lungs — the essential lifeblood — for our clients. It is a unique color in an industry that commonly uses blue.

Greens  
The greens in our palette represent the healthy ecosystems that we create. Deeper greens suggest a strong, grounded foundation. The brighter green signals freshness, optimism, and forward momentum.

Neutrals 
Neutral tones help to create a sense of warm humanity and organic groundedness.

General usage guidance

We use our hero color (Warm Red) and supporting color (Spruce) across most of our primary design applications. Our neutral colors help balance and support Warm Red, while complementary colors add depth and richness to the palette. Below are a few key rules to keep in mind when using our color palette.

Digital-only colors should not be used in print

We have two additional digital-only colors to support accessibility; these should not be used in print.

Always use color values as provided

Always use color values as provided; don’t rely on computer-generated eyedropper values.

Avoid black for type

Our color palette, especially our core and secondary colors, reflects the energy and vitality of our brand. Avoid using black whenever possible as it does not complement our core color, Warm Red. Instead, use Deep Forest for headlines, subheadlines, and backgrounds, and Dark Stone for body copy and digital charts.

Formulas and color matching

At Kyndryl, we use custom CMYK formulas based on the GRACoL standard for coated printing. For uncoated printing or other special conditions, work with your vendor to find the best color match. Otherwise, always use the values provided below.

Primary

Warm Red

Pantone Warm Red C 
CMYK: 0 / 83 / 81 / 0 
RGB: 255 / 70 / 45 
Hex #FF462D

Secondary

Spruce

Pantone 2223 C 
CMYK: 84 / 20 / 22 / 22 
RGB: 41 / 112 / 122 
Hex #29707A

Tertiary

White

CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
Hex #FFFFFF

Tertiary

Cloud

Pantone 9103 C
CMYK: 10 / 5 / 10 / 0
RGB: 242 / 241 / 238
Hex #F2F1EE

Tertiary

Skye

Pantone 7457 C
CMYK: 25 / 0 / 0 / 0
RGB: 228 / 244 / 241
Hex #E4F4F1

Tertiary

Spring green

Pantone 2412 C
CMYK: 56 / 0 / 56 / 0
RGB: 76 / 221 / 132
Hex #4CDD84

Tertiary

Deep forest

Pantone 627 C
CMYK: 93 / 31 / 66 / 81
RGB: 4 / 35 / 21
Hex #042315

Tertiary

Earth

Pantone 402 C
CMYK: 34 / 30 / 33 / 8
RGB: 158 / 146 / 135
Hex #9E9287

Tertiary

Dark stone

Pantone 4287 C
CMYK: 66 / 62 / 55 / 54
RGB: 61 / 60 / 60
Hex #3D3C3C

Digital only

Digital dark earth

RGB: 86 / 80 / 73
Hex #565049

Digital only

Digital Dark Spring Green

RGB: 24 / 126 / 63
Hex #187E3F

Color matching

The table and directions below can help you quickly identify which color space to use and how to match colors depending on the material you are working with.

RGB:  
Use RGB for all digital materials. 

CMYK:  
CMYK has a more limited color range, so it's best used for printing that relies only on cyan, magenta, yellow and black inks. When printing in CMYK, look for vendors that are GRACoL-certified, as GRACoL is an international standard that ensures color consistency. 

Pantone:  

When additional inks are available (such as for environmental graphics), setting up files using Pantone colors can help achieve a broader, more accurate color range — even if the final piece isn't printed with Pantone inks. This approach requires reviewing print proofs and color tests with your vendor to ensure accuracy. If that level of coordination isn't possible, use the approved CMYK formulas.

Recommended color proportions

Our recommended color proportions help to keep our color palette balanced and cohesive across branded assets.

Accessibility guidelines

To keep our communications accessible and easy to read, we use high-contrast color combinations for text and backgrounds. Use the chart below to see which color combinations work well in all cases, which should be used selectively, and which to avoid.

Accessibility color contrast hero 16x19,

01

The color combinations with an AAA rating are highly accessible.

02

The combinations rated “AA Large” can be used for larger text, but avoid using them for body copy.

03

If no rating is shown, the combination is not accessible and should be avoided.

04

Note: While black is provided as a text color option, black is not part of our brand color palette and should only be used for copy when necessary. It should never be used as a background color.

Reference the Web Content Accessibility Guidelines at w3.org for more detailed guidance on best practices for accessibility. The Adobe Color Contrast Analyzer Tool can be used to check color contrast for accessibility.