Featured articles from eminent experts

Companies’ AI advantage will soon be outside in

Article by
Alex Rutter

AI is being done to leaders. Advantage will come from employees at the edge, who turn real‑world friction into innovation and create differentiated value that strategy alone can’t replicate.

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Innovation asymmetry: a fine balance

Article by
Professor Hiroshi Shimizu

As knowledge becomes commoditized, companies must generate new ideas from within. Strong in‑house research and motivated talent create unique advantages that competitors can’t imitate, driving faster growth and long‑term resilience.

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